A crowdfunding company that works with investors, focused on the growth and development of other firms, and organizes fundraising for them.
They need a website with a detailed description of the organization’s activities and tasks, with an emphasis on the benefits for participants.
It should be a fast-loading resource with well-structured and highly informative text and visuals.
The main design principles are a calm color palette, balance, smooth lines, easily readable fonts, consistency, and free space.
It is essential to maintain ease of perception, and avoid distracting elements, but also not engage the user in excessive mental activity.