ABOUT THE PROJECT
A Ukrainian company that sells juices and nectars in various packaging, both in retail and wholesale.
The client emphasizes the freshness of the products when making the drink, its health benefits, and taste qualities.
TASK
Creating a website to familiarize users with the assortment on different devices.
The focus is on the story of creating the juices, the production features, and the legend on this topic. In addition, the assortment (various packaging sizes, types, and flavors of juices) is conveniently displayed.
Design:
The project’s stylistic design was based on the brand style of one of the company’s top products. In the market, this style emphasizes the product’s natural qualities and direct connection to Ukrainian consumers. Specifically, it illustrates landscapes featuring a Ukrainian apple orchard, where the bright summer sun shines, surrounded by lush greenery and fruit-bearing trees. Such scenes are familiar to many Ukrainians from childhood. Another primary goal was to convey a sense of recognizable Ukrainian traditions and natural benefits through the website’s design.